How to engage audience on social media platform if you are a Digital Creator

Networking and relationship building is the foundation on which great businesses and careers are built. And, with the ever present popularity of digital platforms, it’s easier than ever to create an audience. However, it takes a fantastic amount of labor , decision-making, and strategy to implement and maintain an efficient digital presence. Artists should think critically before executing anybody area of a content plan — especially online. The fundamental question you ought to ask yourself before sitting right down to create your digital presence strategy is:

What do I like people to recollect about me once they see my content?

Your answer thereto question will ultimately be your “message” and it should be reiterated consistently and thoroughly throughout all of your digital platforms — on the online , on social media, search engines, artist boards, and other digital networks.

Once you’ve got a thought about what your signature style and message is, you’ll be able to start . But, before you get the ball rolling, remember these 3 important facts about building and maintaining a digital presence as an artist:

Content remains king.

Whether it’s a blog or social media post or an outline of your artwork, you would like your content to reflect your brand and signature style. you would like your clients to urge to understand who you’re and what you represent . Everything you say, do, share, and re-share reflects you and your business. So choose wisely.

Read abreast of SEO (Search Engine Optimization). make certain to incorporate words which will attract your client base. If you’re really serious about increasing your digital presence, plan out a full content strategy the week before time so you’ve got planned posts for every day of the week across platforms.

Looking for ways to urge started on your media plan? inspect the book Secrets of the Art World by Litsa Spanos, owner of ADC Art Design Consultants, which incorporates templates to assist artists start with their social media strategy.

Good design is critical.

Have you ever heard the phrase: It’s not what you said, it’s how you said it?

In other words: delivery matters.

How you deliver and package your content is important . you’ll have well-crafted sentences and information-packed posts, but if the pictures , fonts, and templates you employ are unappealing, poor-quality, or outdated, you’re getting to turn people off. You can’t skimp on photography or design elements.

As an artist, you’re your images.

If people come to your website, blogs, or social media sites and see a scarcity of attention to detail within the design, it’ll again, reflect back on you. confirm the planning elements on every social media platform are consistent and of the very best quality.

Diversify your platforms. Be where your audience are.

When we tell artists to specialize in their digital presence, they often tell us they need an internet site . That’s an important element, but it isn’t enough on its own.

You need to be where your clients are.

Have you found social media pages where your target audiences are?

Are they on Instagram, Twitter, Facebook or LinkedIn?

Are you engaging with clients and followers during a meaningful way?

Are you following, sharing, and responding?

Are you posting relevant content?

Are your events up to date?

Is guest blogging something you’ll do to expand your social network?

Are you purchasing paid advertising? (Again: content, design, and a technique matters here, too.)

It’s all about being where your audience is and interesting with them in an authentic and consistent way.